Why every #Sales Person should build his/her #Personal #Brand in today’s #Digital era?

In the digital age, anyone with an online presence can have a personal brand, whether it’s intentional or not. The act of personal branding is the deliberate marketing of yourself and your career. It’s a constantly evolving process of establishing in the mind of others the impression you’d like them to have of you.

As one might imagine, without careful curation and thought put into your personal brand, your professional work can easily be misinterpreted in a way that you might not want. Simple things like having a #website that’s not mobile friendly or a #Facebook #business #page that hasn’t had a new post in a week could easily become personal brand (and career) killers.

To make sure this doesn’t happen, you have to understand the importance of your personal brand, and then actively work to build and promote it.

Personal Branding in the Financial Services Industry :

What people take away from your brand can have real business implications. Online branding is more than just logos, ad copy and talking about why your products and services are the best – it’s all about letting your personality shine through the noise and showing prospects what you have to offer. The more people like what they see and hear about your brand on social media, the more they will be inclined to check out what you have to offer.

When it comes to the financial services industry, your online personal brand can make or break your business. Why? It comes down to trust, authenticity and visibility.

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